TOPSORB's Career

Facilities construction

1. In 2004, TopSorb built its own manufacturing base of bentonite mine in Mongolia.
2. In early 2005, TopSorb built modern laboratory with comprehensive precise instruments.
3. In 2005, TopSorb built packaging production line of clay desiccants and mineral desiccants.
4. In 2006, TopSorb built advanced production line of HIC (humidity indicator card) .
5. In 2006, TopSorb built powerful production line of CaCl2 based Dry Series container desiccants.
6. In later 2006, TopSorb set up its branch in Hong Kong.

Brand strategy

1. Since 2005, under the brand of TOPSORB, we developed series of sub-brands to different markets.
2. From 2005, TopSorb set up the strategy that mastering the key technology to ensure continuable R&D development. We invested heavily to develop new products and applying patent for our star products.
3. Since 2006, TopSorb began to attend domestic and international trade shows to expand business and brand influence.
4. From 2009, we began to pay heavily to invite famous brand expert as consultant to help our brand construction and development.
5. In later 2009, TopSorb introduced a CIS marking system.

Informationization

1. In 2005, TopSorb launched online order tracking system for export orders.
2. From 2005, TopSorb began to post product information via GOOGLE, BAIDU, ALIBABA for online marketing.
3. In 2008, TopSorb began to use customer management system to improve the service level and unify the service flow.
4. In early 2012, TopSorb launched online order management system for domestic orders.

Learning organization & team building

1. From 2005, TopSorb started the tradition of weekly sales meeting to exchange and share sales experiences and skills.
2. From 2006, TopSorb started the tradition to raise celebration activities when TopSorb enters the market of a new country.
3. Since 2010, TopSorb invested heavily to build full-equipped training classroom and training courses in order to improve our team quality. Every week, TopSorb provides high quality training courses, including marketing, brand construction, project management, Q.C, 5S method, R&D management by inviting experts and consultants.
4. In 2010, TopSorb built its own library with thousands of books and readings. All TopSorb’s employees can borrow books freely.

Investor relationship：

In 2009, United Ports Group invested TOPSORB and became strategic shareholder.